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The Guardian
Stanley Fink, the new co-treasurer of the Conservative party, who aims to raise £40m for the party's election campaign, once headed the world's largest listed hedge fund firm, the Man Group.He lives in the penthouse of a London hotel, has his own hotel in the French ski resort of Courchevel and is a backer of a service for the very rich called Key-2-Luxury. He is also in charge of new Tory initiative on climate change, and drives both a Bentley and a Prius.Fink is also a business partner with Lord Levy, the former Labour fundraiser, in a new hedge fund company called International Standard Asset Management.
La Zagaleta
What do you give someone who has everything? ...the one accessory they cannot buy... Click here for the full article
Sunday Express (Financial)
"Former Man Group hedge fund manager Stanley Fink has invested in a new service for the super-wealthy called Key-2 Luxury". 16 November 2008
Ultimate Jet
Good Ideas - Key-2 Luxury: the ultimate luxury Click here for the full article
The Sunday Times
"a new service for the affluent, Key-2 Luxury, which buys members access to VIP services."
Spectator Business
The corporate gift to rule them all. In a world where luxury is becoming increasingly accessible to all, if at a price, there is one accessory in the market that lives up to its reputation for true exclusivity and luxury. The silver Key-2 Luxury key ring exists to do one thing for its owner: to give that little extra that truly makes the difference. Click here for the full article.
Jet Set Magazine
La clé du luxe : Key 2 Luxury. Par définition, le mot « clé » désigne un objet qui donne accès à un lieu. Ça peut aussi avoir une signification métaphorique, indiquant un instrument ou une idée qui a le but de mener à la compréhension d’un concept. Avec la « Key-2 Luxury » on assiste à la convergence de ces deux définitions. Click here for the full article.
Management Scope
Key-2 luxury: de ultieme gift. The Financial Times noemde het ‘the ultimate corporate gift'. Maar ook The New York Times, Newsweek, Time, The Wall Street Journal, kortom alle media die ertoe doen, hebben erover geschreven. Het gaat om een sleutelring. Een kleine, bescheiden, metalen sleutelring met daarin Key-2 Luxury gegraveerd....Click here for the full article.
Arabian Business
Key to loyalty. Thoughtful corporate gifts are a natural extension to effective onsite branding - they ensure that a message is carried home and, potentially, reinforced on a daily basis. But finding a gift that won't end up in someone's bottom drawer, or their hotel room dustbin, means selecting something that is unique, useful and meaningful...Click here for the full article.
Belgian Express
Key-2 Luxury: de sleutel naar hebberigheid. De Key-2 Luxury is een kleine, bescheiden, metalen sleutelring met daarin Key-2 Luxury gegraveerd. Voor wie over deze sleutel beschikt, opent zich een wereld zonder financiële grenzen. Wereldwijde privileges in hotels, restaurants, casino's, clubs en winkels wachten de gelukkige eigenaar, want de sleutelring opent deuren van exclusieve clubs, van autoverhuurbedrijven en helikopters. Click here for the full article.
City A.M. - The Luxury Keyrings
CANAPÉS and copious amounts of champagne made for a lively party at auction house Christie’s South Kensington headquarters last night.The bash was hosted by the “lifestyle luxury accessory” brand Key-2 Luxury — which sells silver key rings to companies who then give them away to VIPs of their choice, allowing the holders to enjoy “privileges” at more than 450 institutions worldwide. The group managed to bring top City figures...Read the Full Article...
WMS Magazine
The new lifestyle luxury accessory company, Key-2 Luxury, which offers ‘VIP privileges and upgrades’ and all manner of member benefits from leading designer brands. Read the article
The Business
I fink it’s a good idea AT BREAKFAST in Mayfair with Stanley Fink, former chief executive and now deputy chairman of Man Group, I found our conversation drifting away quickly from the fall of the dollar and the advantage of managed futures to likely skiing conditions in Courchevel this winter. This is because Fink already owns one luxury hotel there – the deluxe Le Kilimandjaro – and is building another. It’s always interesting to see the choice of private investments made by super-rich hedge fund kings or Goldman Sachs’ managing partners, once they are risking their own money entrepreneurially. They invariably choose investments (trophy hotels, casinos or shops such as Smythson) they fervently hope their friends will enjoy splurging out on. This theory certainly seems to hold for Fink’s latest private investment, which is to buy a pricey chunk of the new concierge service Key-2 The City, which offers luxury privileges, VIP upgrades and all manner of member benefits and discounts, from Gucci shoes to a Lamborghini. When I asked David Johnstone, founder of Key-2, how he got Fink (worth approximately £145m ($300m, e202m)) to get out his cheque book, he told me: “It was a simple case of ‘I liked the business so much I bought the company’. First Stanley kept ordering our members key ring for friends of his and then a few months later we had lunch and he said I want to buy a stake. The deal was done over coffee”. If only all deals were so easy.
The London Review
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Financial Times
The key-ring bringing a new look to corporate gifts -The FT reports on the Key-2 Luxury approach that opens doors and provides life-long discounts for the super rich. Click Here For The Full Article
The Daily Telegraph
Luxury – you can’t Beat IT As bonus season approaches, the city can afford to be generous, especially to clients. Stanley Fink of the hedge fund manager Man Group has bought his customers keyrings, a special kind, that give the holder discounts for life in VIP restaurants, hotels, clubs and other places the rest of us humble folk never go. The Key-2 Luxury ring is the brainchild of entrepreneur David Johnstone, who has persuaded dozens of celebrities and big spenders to buy into the business beyond the UK. A recent fan is the company behind the World Music Awards, which gave one to Michael Jackson. Johnstone’s other company, DJI Consult, helped organize this year’s children’s party at Buck House. Click Here For The Full Article
The New York Times
What will $40,000 get you these days? Nothing tangible, if you're one of the maximum 111 members of the brand-new WhiteTie 1 club. Instead, the first-year fee grants you access to a virtual private club offering billionaire-friendly touches: a 24-hour concierge; permanent seats at the Staples Center in L.A.; co-ownership of a pair of Dubai-stabled racehorses. And even free kidnapping and ransom insurance. WhiteTie 1 is one of several new private clubs that offer everything but a plush HQ. This month, the London-based boutique travel firm Mr & Mrs Smith will issue just 500 of its new GoldSmith cards (a steal at $:250, or about $468). Members will receive automatic hotel upgrades, airport lounge access and a concierge who'll even arrange for a plant-watering peon to water a thirsty ficus when you're away. The silver key chains given to members of Key-2 Luxury in London are priceless; these all-access passes are sent by companies like Jaeger-LeCoultre and Dunhill to platinum-plated V.I.P.'s, who can flash them for no-questions-asked upgrades like a free bottle of bubbly at Nozomi restaurant in the Knightsbridge neighborhood. Whatever their trappings, the lure of these virtual clubs is appealingly old-fashioned. It's about ego, as the Key-2 Luxury founder David Johnstone explains: ''Everyone loves a privilege, everyone loves to be upgraded, and everyone wants something for nothing!'' Even if it costs you $40,000 to join. Click Here For The Full Article
Dial Magazine
VIP gifts Stuck for what to give your VIPs, directors and top clients? Here’s the best of the best… ***EDITOR’S CHIOCE*** Key-2 Luxury Keyring What’s the ultimate gift you can give your top clients, directors and VIPs? How about lifelong free champagne and VIP treatment at hundreds of top restaurants, hotels, bars and clubs – all year round? (all they have to do is show their Key-2 Luxury key ring). And because this stunning key ring can be engraved with your company logo or brand name, the lucky recipient will remember your hospitality each time they use their keys! We think it’s genius.
Surrey Life
Key-2 Luxury - dubbed the key to the VIP lifestyle! This small silver key ring entitles its owner to countless discounts and privileges in London and around the world. This silver key ring opens the door to exclusive VIP privileges and services. You might choose to present your key ring to pick up a complimentary bottle of Veuve Clicquot at a selection of top London restaurants or to qualify for 20 per cent off your total bill. There are special rates for flights, hotel rooms and car hire; Key-2 Luxury’s enviable list of suppliers includes The Ritz London, Trump International Hotel and Tower, Kensington Roof Gardens, Jeffery-West, Mirabelle, Prestige Car Hire, Hawes & Curtis… and many more!
West 1 Magazine
The Key-2 Luxury Living... Click Here For The Full Article
Canary Wharf Magazine
POWER PLAY The corporate gift of the jet-set generation, Key-2 Luxury opens doors to a plethora of exclusive VIP privileges offering individuals access to some of the world's finest lifestyle services - simply by presenting a key ring. Whether it is a complimentary bottle of champagne or favourable hotel rates and upgrades, a Ferrari for the weekend or even a Lear Jet trip to Paris, Key-2 Luxury is the ultimate in power play!
Add Lib
Open the door to a multitude of VIP privileges and services with Key-2 Luxury. Brainchild of entrepreneur David Johnstone, this corporate gift is not available to the general public but offers beneficiaries the opportunity to take advantage of substantial privileges on the world’s finest services for life, just be presenting the key ring……Key-2 Luxury’s suppliers include The Pierre New York Taj Hotel, Mint Leaf, St Tropez and Kensington Roof Gardens, to name but a few. The broad spectrum of privileges include yourself and nine guests receiving five complimentary bottles of Veuve Clicquot champagne at Conran’s Zinc Bar & Grill, a Ferrari for the weekend or a Lear Jet trip to Paris. In the event of loss, a new keyring will be couriered to you anywhere in the world. For more go to key-2.com
GQ.com
Key-2 Luxury is the ultimate corporate gift – and the most desirable, as it is not available to the general public. The brainchild of entrepreneur David Johnstone, the sleek and sculpted silver key fob can be purchased by organisations to give to their top clients, who will benefit from exclusive VIP privileges and services simply by presenting the key. Receive free bottles of Champagne at top London bars and restaurants, get favourable hotel rates and upgrades around the world, snag a Ferrari for the weekend or even a Learjet trip to Paris. Perfect for that someone who has everything, Key-2 Luxury is the definitive lifestyle accessory.
London City Airport
The KEY-2 a luxurious lifestyle. For those who appreciate the finer things in life, KEY-2 is the ultimate VIP accessory. Free bottles of champagne , automatic uprades in the world's top hotesl, entry into the most exclusive clubs, discounts on designer goods - KEY-2 quite literally unlocks the doors to a luxurious lfestyle and whole heartily welcomes you. Click Here For The Full Article
City A.M.
The key to a better lifestyle. Do you think you have the ultimate accessory? Perhaps it's a rare, ultra-light pashmina woven by blind nuns in some far flung country. Perhaps it's that Fendi hold-all, as sported by Jennifer Lopez? Or perhaps it is a Blackberry that can make the tea and sort out your love life with the push of button? Click Here For The Full Article
Big Spender Magazine
If you've experienced the magic moment when a waiter suddenly opens a free bottle of champagne at your table and you're looking around the restaurant to see who's treating you – you'll know what Key-2 stands for. The new Key-2 Luxury Lifestyle Accessory has been set up to cater for two things: our love of luxury goods combined with our love of being treated like a VIP! And from now on you could be treating yourself to a free bottle of champagne again and again, upgrades at some of London's finest hotels plus VIP privileges in some of the best shops. For a one-off fee you get a glossy silver key ring and 20% off your bill in some of London's best restaurants – and should you ever lose your keys to your front door they can be returned to you by Key-2.
Daily Mail
The Key-2 Being a VIP, WHO would say NO to free bottles of champagne, and automatic upgrades in luxury hotels around the world? The key ring will unlock a host of attractive deals including discounts and VIP privileges ...
IN London Magazine
The Key to the City, who would say no to free bottles of champagne, automatic upgrades and VIP treatment in exclusive London clubs? The key to the lifestyle, pun very much intended, is now at your fingertips with Key-2, a smooth silver key ring that unlocks special offers from the most prestigious luxury brands: from retail and services to travel and entertainment. The ultimate London accessory.
Grove Magazine
With the launch of Key-2, the world of luxury and the high-life can be unlocked by the privileged key holder. The traditional card has been replaced by an exclusive silver key ring which opens up a whole host of attractive offers and worthwhile deals. The people behind Key-2 have partnered with the best luxury brands to allow the holder to get a whole lot more out of life.
Resident Magazine
Do you want to get more out of life? Want free Champagne, automatic upgrades in hotels or to waltz into London's best clubs without so much as paying an entrance fee? This is the hottest item in town & the must-have accessory for the New Year & Resident readers...