Welcome to Key-2 Luxury

Welcome to Key-2 Luxury, the ultimate lifestyle accessory. If you are already a key holder please login to the exclusive 'Members Area' of our website to view all of our globally recommended Partners and VIP Privileges. If you would like to become a key holder or one of our global partners we hope you enjoy your journey through our website and discover everything you need to do so.


Key- 2 Luxury is the ultimate luxury lifestyle membership, connecting thousands of high net-worth members to hundreds of luxury partners worldwide. Key-2 Luxury partners' are within the sectors of travel, 5* hotels, restaurants, premium bars & nightclubs and luxury services. Key-2 Luxury establishes loyal relationships between its valued members and its global luxury partners by offering hundreds of exclusive privileges and personal contacts.


Lord Stanley Fink & David Johnstone

In 2006 Key-2 Luxury caught the attention of leading hedge fund impresario Lord Fink, who at the time was Vice Chairman at Man Group PLC, "having purchased key rings for my top clients, a year later I was so impressed by Key-2 Luxury and excited by its future, I became a director and a co-shareholder".

Founded in 2004 by luxury lifestyle expert and CEO, David Johnstone, Key-2 Luxury was created to link 1,000s of high-net-worth individuals with 100s of premium luxury brands from across the world.  From 2004 to 2010 the silver Key-2 Luxury key ring could not be purchased by the general public and was exclusively available for premium companies to purchase as the ultimate corporate gift to give to their VIPs and was acclaimed by the Financial Times as "one corporate gift to rule them all.

Proud to Support

The Global Charity Trust works with a range of charities from small projects to large endeavors, with a focus on health, the elderly, education, the environment and children’s welfare. The Global Charity Trust’s philanthropic mission is to have social conscience and to directly support many worldwide charity projects by raising funds and awareness. It was created by David Johnstone, CEO and Founder of the Free Holdings group with his partner and fellow trustee, Lord Stanley Fink. The Global Charity Trust is established under the Charities Aid Foundation registered charity number (268369).

The Global Charity Trust supports many local and international charities through an awe-inspiring charity initiative called ‘THE MOVEMENT’. This simple philanthropic support is achieved by your business through donating a fixed amount, to a charity of your choice via The Global Charity Trust, per sale of a selected item or service. Consumers who purchase this specified item or service will then also be actively supporting THE MOVEMENT by giving back through life’s little luxuries. All businesses that are part of THE MOVEMENT are recognised in an online luxury atlas which guides users to them using a locator functionality and promotes their philanthropic efforts.


The Global Party is the world’s largest invite-only VIP event and is growing annually in it’s philanthropic reach. Infamously launching in 2011 at The Natural History Museum and aboard The Orient Express, this inspirational event brings together the luxury industry in support of The Global Charity Trust. Each year throughout September The Global Party in collaboration with the world’s 5* hotels, finest art galleries, restaurants, bars and nightclubs will once again raise funds and awareness for a vast array of worthy causes, in over 360 cities worldwide.


Global VIP Privileges

We look to compliment the lifestyles of our key holders on a day-to-day basis, offering 1 to 3 personal contacts at all of of the recommended partnering establishments, with exclusive VIP privileges at each. Key-2 Luxury partners include acclaimed hotels, restaurants, bars, clubs and the purveyors of the finest goods, services, entertainment and travel.


All around the world the finest restaurants are opening their doors to Key-2 Luxury Key Holders. Enjoy red carpet treatment, with complimentary champagne, or perhaps a preferentially priced bill, suited to your VIP status as a Key-2 Luxury Key Holder.


Wrap yourself in pure luxury with our selection of leading luxury hotels, all of whom have created unique privileges exclusively for our Key Holders. The unique Key-2 Luxury hotel privileges are designed to enhance your travel time and add value to your five star experience.

Parties & Events

We aim to enhance your glittering event with first class introductions, recommendations, and guidance to the world's finest venues. Add a touch more luxury to your stunning and stylish party, with exclusive VIP privileges, designed with the venue, just for you.


When you are revelling in the glitz and glamour of a world class nightclub, make Key-2 Luxury your essential accessory, never to leave home without. The ultra VIP nature of this membership informs luxury venues around the world that you are a valued guest who deserves red carpet treatment. Jump queues, be on first name terms with management, and enjoy complimentary beverages when your order.


Key-2 Luxury handpicks private catering companies and arranges special privileges at each, exclusively for Key Holders to enjoy. Whether looking for canapes, cocktails or cakes, Key-2 Luxury provides recommendations for all, making it the perfect tool when planning any occasion


When travelling away from home, for business or pleasure, a little extra luxury goes a long way. Whether looking for a private jet, a chartered yacht or a chauffeur driven car, Key-2 Luxury can guide you to the best in the business.

Hot Privileges

Designed with our luxury partners, with our Key Holders' needs and requirements in mind, Key-2 Luxury is proud to present Hot Privileges. These ultra luxury, private privileges will be available exclusively to Key Holders and aim to bring once in a lifetime opportunities directly to your desktop.

​Hot Privileges are available only to our key holders, via the Key-2 Luxury mobile app and website. They will only be accessible to those with a Key number and a password, which are necessary to unlock the Hot Privilege.

Become a Global Partner

By becoming a partner you will gain direct promotion of your brand to our database of high-net-worth clients via our private and exclusive ‘members only’ website and application. We create a dedicated profile page showcasing your brand with imagery, bespoke text and direct contacts to you. In return we request that you give our members VIP treatment and the agreed privilege on every occasion. As a partner you will also receive additional exposure via our e-newsletters and all our social media platforms, and you will be able to track success via our partner area of our website and keep your personal contacts, privileges and images fully up to date. We very much hope you will join us as an exclusive Key-2 Luxury Partner and enjoy being globally recommended to our high-net-worth VIP key holders across the world.

Our Members

Our members make up a global community of influential individuals with a high corporate and personal spend, who enjoy world travel, first class service and the finer things in life.

Key-2 Key-2 Luxury members are located in over 200 cities including: London, Hong Kong, Dubai, Barcelona, Shanghai, Berlin, Bangkok, Rome, New Delhi, Copenhagen, Kuala Lumpur, Luxembourg, Doha, Moscow, Sydney, Stockholm, Athens, Las Vegas, Mumbai, Washington, Ho Chi Minh City, Miami, Geneva, Los Angeles, Amsterdam, Madrid, San Francisco, Mexico City, Toronto, Vancouver, Istanbul, Singapore, Tokyo, Cape Town and New York.

Statistics: 57% male, 43% female; Ages: 21-35, 26%; 35-50, 54%; 50+,20% 

Key rings over 70+ Cities and 40+ Countries: Europe: 34%, America & Canada: 31%, Asia: 29%, Africa:3%, Oceania: 3%

Since 2004 over 500 companies who have gifted a Key-2 Luxury membership to their top VIPs including:

Our Partners

As a Key-2 Luxury Global Partner you will gain exposure to our key-holders via an exclusive Key-2 Luxury smartphone app and website. We eliminate the middle-man and initiate a direct relationship between partners and key holders. In return we know that key holders will be accorded with VIP treatment on every occasion.

Global Partners Include:Key-2 Luxury Global Partners

Testimonials (K2L)

“Quite simply the cleverest little accessory we know!!”   “Thanks for the privilege of being associated with Key-2 Luxury”
Alexis Grabar - Managing Director,
Avolus World Travel
  Robert van der Ham - Hotel Manager,
Intercontinental Park Lane

“Key-2 Luxury gives Franco’s the exposure to the world’s most dynamic and influential guests. I am very impressed with their client list, they don’t disappoint!”   “Working with Key-2 Luxury has given us access to a large client base who have remained extremely loyal to PJ’s over the years and we hope many more to come”
Jason Phillips - Managing Director,   Robert O’Leary - General Manager,
Franco’s   PJ’s
“We have built a hugely productive working relationship with Key-2 Luxury and they give us fantastic exposure to their clients, a valuable asset to our company. Long may it continue as it is something we really value”   “Key-2 Luxury has already built an impressive database of high net worth clients through their various corporate partners. As they continue to add exciting offers from leading brands, their exposure in the UK is set to grow”
Craig Pogson - Founder,   Brian Egan - Managing Director,
Pogson & Davis   Exclusive Resorts
“Having worked with Key-2 Luxury for many years, we have thoroughly enjoyed our relationship and the quality of their client base. Key-2 Luxury has grown from strength to strength and we look forward to working with them for many years to come”
Steve Carrodus - Hotel Manager,
Blakes Hotel

Key-2 Luxury

Imagine receiving a silver key ring, which instantly accords you VIP status by offering you hundreds of exclusive privileges and personal contacts around the world for life.

Learn more

Key-2 Luxury Mobile

For the first time since 2004 we are allowing individuals the opportunity to purchase the exclusive Key-2 Luxury key ring in an interactive Mobile format.

Learn more

Key-2 Luxury

We are delighted to announce an exciting advancement to the Key-2 Luxury brand. For the first time since its creation in 2004 we are opening our doors to allow individuals the opportunity to apply for an exclusive silver Key-2 Luxury key ring. Those granted with this stylish silver key ring, will have an instant accolade to their VIP status across the globe. Imagine holding hundreds of exclusive privileges, in the palm of your hand.

A priceless gift for your wife or husband, an impressive gesture to a client; the key ring facilitates VIP treatment both locally and internationally. This ultimate luxury lifestyle accessory is not just for special occasions, but is designed to enhance the daily life of its holder, with global recommendations and privileges within renowned restaurants, hotels, retailers, bars, clubs and service providers. Privileges are added regularly to keep our members constantly engaged.

Show your Key-2 Luxury key ring at our partners’ venues to redeem your privileges across the world.

In addition, download the smartphone app, with compliments, for your key ring on the go, featuring all of our global recommendations, privileges, personal contacts and the all important ‘Near Me’ function - perfect for the global elite mobile audience.

The Key-2 Luxury silver key ring is £5,000 with a £79 per year service charge.

Key-2 Luxury Mobile

We are delighted to announce that for the first time since 2004 we are allowing individuals the opportunity to apply for the exclusive Key-2 Luxury key ring in an interactive Mobile format. For individuals on the go, it is a new modern approach allowing you to access all The Key-2 Luxury global privileges on a 'need to use' basis. Imagine enjoying a service, which instantly accords you VIP status around the world for life, by offering you hundreds of exclusive privileges and personal contacts via your smartphone.

The perfect present for yourself or as a gift, this interactive format facilitates VIP treatment at home and abroad. It is not just for special occasions, but can enhance your daily life. The app features our global recommendations, privileges at renowned restaurants, hotels, retailers, bars, clubs and service providers and the all important ‘Near Me’ function.

Privileges are added regularly, so like a great bottle of wine Key-2 Luxury will simply get even better with age.

Joining fee: £2,500 with privileges redeemable from £10 per usage

Mobile Membership Card


We are delighted to announce the launch of our new mobile membership card. This smart new web-app is compatible with all smart phones, making it even easier to find and redeem privileges on the go. Simply visit m.key2luxury.com on your phone's browser to login.

To help get the most out of the new web-app we have put together a collection of video tutorials, which demonstrate how to:

  1. save the web-app to your home screen for easy access and best use
  2. log in and browse privileges
  3. add a profile image
  4. redeem a privilege at any of our global partnering venues
  5. see partners & privileges around your current location
  6. top up credits (Mobile Members only)
  7. update your persoanl details and contact preferences

Join The Team

We are always looking for dynamic, professional, confident, structured, reliable, driven individuals to join our ever growing global team and a selection of these roles are displayed to the left. With multiple opportunities available and with a very exciting path ahead, why not send us your CV or read further information on the opportunities that currently exist. For further information and to apply, please submit a copy of your CV/resume by clicking here

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